Last revised: December 3, 2019
This policy describes the information Precision Dynamic Corporation D.B.A. Brady People ID
may collect through the use of the services we offer, how we collect it and how it is used. This
policy also addresses precautions we take to protect your privacy and how to contact us with
data privacy questions or requests.
Section A – Personal Information
Section B – Children Under the Age of 18
Section C – Passive Information Collected
Section D – Cookies & Internet Tags
Section E – Mobile Applications
Section F – Purchased Desktop Applications
Section G – Active Information Volunteered
Section H – Duration of the Processing
Section I – Your Rights
Section J – Safety & Confidentiality
Section K – Compliance and Cooperation with Regulatory Authorities
Section L – Changes
Section M – Contact Information and Enforcement
Section A: Personal Information
Personal information is information about a natural person that is readily identifiable to that
individual. Personal information includes such things as an individual’s name, address, email
address, and/or phone number, and may include the Internet Protocol (IP) address of your
We will actively collect your personal information through contact you make with us. You may
always choose not to contact us by email, participate in a survey or to provide any personal
information on our website.Your choice to not participate in these activities online will not impair
your ability to browse our website, or to read or download information offered on the site.
We will passively collect personal information from you simply from your visit to our website.
For more information about the data we will collect, see Sections C and D below.
We also obtain personal information from third parties who have verified their legal right to
provide personal information to us.
Section B: Children Under the Age of 18
This Site is not directed to children under the age of eighteen (18) and does not knowingly
collect personally identifiable information from children.
Section C: Passive Information Collected
This is information passively collected during your visit to our website. This information is used
to help us understand how our site is being used so that we may continually improve its content,
performance, suitability, and usefulness. We collect two types of passive data: navigational
data and device information.
Navigational Data –
Navigational data includes log files and clickstream data. Navigational data can identify a user’s
Web browser and operating system, when and for how long a user visits a website, what pages a
user views on a website, and the address of the website that the user was visiting previously.
We collect this information and use it to administer a website, improve website content, and
compile aggregated statistics for marketing and research purposes.
Device information –
Device information is your IP address, hardware model, operating system version, unique device
identifiers, and mobile network information, including phone number.
We collect this information to associate your device identifiers or phone number with your
Section D: Cookies and Internet Tags
To serve our online users, we use “cookies” and similar files to customize your browsing
experience with us. Cookies are small data files transferred to your computer, mobile phone, or
other device by your web browser at the request of a website. Cookies fall into two broad
- Session cookies – these cookies allow websites to link the actions of a user
during a browsing session. Session cookies are therefore temporary and once you close your
browser, all session cookies are deleted. Session cookies are used to aid in website
navigation and to collect statistical information. A common example is the shopping cart
function, where the website will store details of your shopping cart as you proceed
through the checkout process.
- Persistent cookies – these cookies remain on your computer or device for the time
period specified in the cookie. They are activated each time you visit the website that
created the particular cookie. Persistent cookies also aid in website navigation and
collecting statistical information, and are used to customize a website for a user, such
as by storing passwords and preferences so that users do not have to re-enter them
each time they visit a website. A common example is an auto login or “remember me”
function after you first register with a website.
Functional Cookies (Persistent)
These cookies allow our website to remember information you provide to us via our website and
choices you make (such as your username, items you have put into your shopping cart and
products you have viewed recently). The cookies allow our website to enhance the service we
can offer you (as well as providing some degree of personalization to our website).
We require your consent to transfer these cookies to your computer or device and by using our
website you agree that we can transfer these cookies to your computer or device.
Functional Cookies in use on this site:
||The purpose of the cookie is to store the current language.This cookie is stored by WPML WordPress plugin.
Performance Cookies (Session)
These cookies collect information about how visitors use our website, such as the referring
domain, frequency of visits to certain web pages and the time spent by users during each visit to
our website. These cookies do not collect personally identifying information and the data
collected is anonymous. We use these cookies to monitor the services we provide via our website
and to make improvements to the website as a whole.
In accordance with EC Regulations, we require your consent to transfer these cookies to your
computer or device and by using our website you agree that we can transfer these cookies to
your computer or device.
Performance Cookies in use on this site:
||Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager
Other Type of Cookies such as “Retargeting”, “Behavioral” or Banner Advertising
We work with selected third party advertising companies who may set cookies on your computer
or device during your visit to our website. These advertising companies use the information
collected in these cookies to serve up ads relevant to you and your interests.
For cookies set by third parties (Google Analytics) we kindly refer you to the statements set
forth by these parties on their respective websites. Beware, we do not have any influence on the
content of these statements nor on the content of the cookies of these third parties: Google
Other types of Cookies in use on this site:
Click here to learn more about cookies.
||Used to distinguish users.
||Used to distinguish users.
Internet tags (also known as single-pixel GIFs, clear GIFs, invisible GIFs, and 1-by-1 GIFs) are
similar to cookies, but they are smaller and are used to collect data such as IP address and
browser type related to the user’s computer. We use this information to monitor activity for the
purpose of future improvement of our website.
Section E: Mobile Applications
Precision Dynamic Corporation D.B.A. Brady People ID offers mobile applications to make it
easier to do business with us. We obtain information through your use of our applications that
you download and run on your mobile device. We may obtain information from, or access data
stored on, your mobile device to provide services related to the mobile application. For example,
a mobile application may: access a camera on your mobile device allowing you to upload
photographs to use in the mobile application; access the camera on your device to enable you to
scan a barcode for use in the mobile application; access the geographic location of your device
to enable you to find assets or equipment located nearby; or access contact information on your
device to enable you to synchronize contact information between information stored on the
device and the mobile application.
Our mobile applications may collect information related to your use of the mobile application and
information regarding your mobile device to support and improve the mobile application and
associated services. For example, all actions taken in a mobile application or errors generated
may be logged, along with associated device information. We may also share anonymous data
about these actions with third party providers of analytics services.
Please note that you can configure our mobile applications, and limit the information accessed or
obtained by the mobile application on your device, but doing so may cause your mobile
application to not work as intended.
Our mobile applications may be designed to exchange information with other of our mobile
applications. The information exchanged includes only the information necessary to provide
services of the mobile application. For example, a mobile workflow application may transfer label
printing information to a mobile printing application.
Information accessed or obtained by the mobile application on your device may be accessible to
you and your organization, depending on the intended functionality of the mobile application. For
example, an inspection record may include information stating you used the mobile device to
scan a barcode.
We regularly update our mobile applications. If your mobile device’s settings permit and you
choose to install updates, those updates will be downloaded and installed automatically on your
Section F: Purchased Desktop Applications
Precision Dynamic Corporation D.B.A. Brady People ID offers various software solutions for
purchase that are run from your desktop. Desktop applications may be available as on-premise
applications or via the “cloud”. We obtain information through your use of our desktop
applications that you download and run on your computer. Desktop applications collect contact
and license key information during the product activation step to validate purchase and provide
Desktop applications may provide us with information related to your use of the desktop
application in order to improve the desktop application and associated products and services. For
example, actions taken in a desktop application, such as which applications or options are
selected, which printers and supplies were used, the number of labels sent to a printer, and
errors generated within the application may all be logged in the application. We may also share
anonymous data about these actions with third party providers of analytics services.
Please note that you can configure our desktop applications to restrict collection of usage data
by selecting the opt-out option presented during installation or within the settings of the desktop
application. Opting-out of data collection does not affect the functionality of the desktop
We regularly update our desktop applications. If your computer’s settings permit and you choose
to install updates, those updates will be downloaded and automatically installed on your
Section G: Active Information Volunteered
In addition to the passive information collected as described above, this website actively collects
information as you volunteer it when making certain requests on the website. Some of the
information collected is personal or unique to you (see Section A: Personal Information
collect personal information from site registrants and visitors to the website on a voluntary
basis. Visitors are not required to provide this information.
If during your visit to one of our websites you complete a form, send an email, or perform some
other transaction, this website may collect your name, company name, business address,
business email address, business phone number, business fax number, job title, industry sector,
and/or credit card information.
To protect credit card numbers, we outsource this information to a certified payment processor
via a hosted payment page on our website in accordance with PCI DSS regulations. The
provider returns the credit card number to us as a token. We do not see, process or store
customers’ raw credit card information in any of our systems or databases. We are PCI
compliant and attest to such via an annual SAQ-D and quarterly vulnerability scans performed
by and attested to by an outside agency.
Precision Dynamic Corporation D.B.A. Brady People ID is a Business to Business (B2B) Service
provider of people identification and security solutions . All processing of personal information is
based on a commercial, contractual basis to supply goods and services to the business community. However, any
we collect that can identify an individual will be protected and
treated as local laws dictate.
Personal information is actively collected when volunteered on this website through the following
- Complete a form
- Subscribe to an email communication
- Make a web purchase
Other Internal Use of Personal Information
Using the legal basis of Legitimate Interest, we will also use your personal information to provide
you with information on our products and services that we think might be of interest to you
unless you have indicated a preference not to receive such information. If you choose not to
receive this type of information, please contact us in one of the many ways outlined in
– Your Rights
We use the information we collect from all of our services to improve our product and service
offering. We also use this information to offer you tailored content – like giving you more
relevant search results and ads.
When you contact us through our website or Customer Service, we might keep a record of your
communication to help solve any issues you might be facing. We may use your email address to
inform you about our services, such as letting you know about upcoming changes or
The processing of your personal information does not include profiling, nor shall you be
subjected to automated decisions.
We will ask for your consent before using your personal information for a purpose other than
The disclosure or processing of personal information as contemplated in this Policy may be to a
party outside your jurisdiction. To meet our contractual agreements to deliver tailored products
to you we may transfer personal information you have submitted through this Site to us, to our
affiliated companies, and to any other third parties described in this Policy, all or some of which
may be located in foreign jurisdictions that may not provide “adequate protection” for personal
information, but for which we have entered into Binding Corporate Rules or Standard Contractual
We reserve the right to disclose or transfer any personal information collected at this Site:
- to protect the security of the Site
- to protect ourselves and our affiliated companies against liability
- to respond to subpoenas or other judicial processes
- if we believe in good faith that the law requires it
- in connection with any sale, assignment, or other transfer of all or a part of our business
or company or any business or our affiliated companies.
External Use of Volunteered Information
Please note that there are instances where we share your volunteered information with third
parties in order to fulfill your request.
We, like many companies that provide products and services to customers, may employ other
companies and individuals to perform specific functions on our behalf. Examples include, but are
not limited to: manufacturing and/or fulfilling orders; delivery of packages, mail, and email;
address hygiene; credit card processing services; research that improves the quality of services
or offers provided to you, including customer satisfaction surveys; performing a credit check as
part of your order, or with a debt collection service in the event you fail to meet the terms of
payment which might apply to your order. These providers have access to the information that
they require to perform their functions but are strictly forbidden from using it for any other
purposes. You may, however, “opt-out” of this use of your volunteered information at any time,
but doing so may impair our ability to provide you with proper service and to process your
orders (See Section I – Your Rights
Using the legal basis of Legitimate Interest, we may use your personal information to market the
products and services of other third parties that we think might be of interest to you or provide
your personal information to carefully screened and selected third parties for marketing
purposes. If you wish to no longer receive such marketing materials, please refer to Section
for ways to contact us with your request.
Public forums, refer a contact, and customer testimonials
We may provide bulletin boards, blogs, or chat rooms on our websites. Any personal information
you choose to submit in such a forum may be read, collected, or used by others who visit these
forums, and may be used to send you unsolicited messages. We are not responsible for the
personal information you choose to submit in these forums.
You may elect to use our referral program to inform contacts about our websites and services.
When using the referral program, we request the contact’s name and email address. We will
automatically send the contact a one–time email inviting him or her to visit one of our websites.
We do not store this information.
We may post a list of customers and testimonials on our websites, including information such as
customer names and titles. We obtain the consent of each customer prior to posting any names
Third-Party Service Integrations
Our websites and services may allow you to integrate the services with various online third-party
services like Google, Microsoft OneDrive, or Dropbox (“Third-Party Service”). In order to take
advantage of these features, you may need to authenticate, register for, or log into Third-Party
Services through our website or services or on the websites of the respective Third-Party Service
providers. When you enable integration with or login to Third-Party Services through our website
or services, we will collect relevant information necessary to enable our website or services to
access that Third-Party Service. We do not store your login credentials.
When you enable our website or services to link content and data between Third-Party Services,
the Third-Party Services may provide us with access to certain information that you have
provided to the Third-Party Services, and we will use, store, and disclose that information in
Third-Party Services use, store, and disclose your information is governed by the policies of
those third parties, and we shall have no liability or responsibility for the privacy practices or
other actions of any Third-Party Services that may be enabled within our website or services.
Section H: Duration of the Processing
We will store and process your personal information during the period necessary depending
on the purposes of the processing, the contractual relationship between us and to comply
with record retention laws and regulations.
Section I: Your Rights
People have different privacy concerns. Our goal is to be clear about what information we collect
so that you can make meaningful choices about how it is used. Therefore, we are informing you
of the following rights you have with respect to your personal information:
Right of access and right to obtain a copy:
You have the right to freely obtain at any moment access to your personal information, as well
as to be informed about the purpose of the processing by us.
Right to rectification, erasure, or restriction:
You have the choice to share your personal information with us. You also have the right to
request us to rectify or erase your personal information as far as this does not interfere with the
execution of any contractual obligations or violate applicable legal requirements on data
retention. You acknowledge that a refusal to share data or a request to erase these data will
make the delivery of certain services and/or products impossible. You can also request the
processing of your personal information to be restricted.
Right to object:
You also have the right to object to the use of your personal information for purposes of direct
Right to data portability:
You have the right to obtain your personal information which is processed by us in a structured,
commonly used and machine-readable format and/or to transfer this data to another data
Right to withdraw consent:
When data processing is based on your consent, you have the right to withdraw your consent.
Exercising your rights:
You can exercise your rights by contacting us in the following ways:
Website: Privacy Request form
Phone: 661-257-0233 x1324
Precision Dynamics Corporation
Attention: Data Privacy Coordinator
25124 Springfield Court, Suite 200
Valencia, California 91355
Right to file a complaint:
You have the right to file a complaint with your local privacy authority.
This does not affect a procedure before the civil court.
If you have suffered damages caused by the processing of your personal information, you can
file a claim for damages.
Section J: Safety & Confidentiality
We have adopted safety measures which are suited on both a technical and an organizational
level to avoid the destruction, the loss, the forgery, the adjustment, the non-authorized access
or the notification of the personal information by accident to a third party, as well as the
non-authorized processing of these data.
We work hard to protect our organization and our users from unauthorized access to or
unauthorized alteration, disclosure or destruction of information that we hold. In particular:
- We encrypt many of our services using SSL.
- We may offer you two-step verification when you access your Account on our website
We shall not be liable in any way for direct or indirect damages caused by a wrongful or
improper use of the personal information by a third party.
At all times you shall comply with safety standards, for instance by avoiding all non-authorized
access to your login and access code. You are solely responsible for the use of the Website on
your computer, IP-address and identification data, as well as for its confidentiality.
Section K: Compliance and Cooperation with Regulatory Authorities
self-regulatory frameworks, including the EU-US Privacy Shield Frameworks. When we receive
formal written complaints, we will contact the person who made the complaint to follow up. We
work with the appropriate regulatory authorities, including local data protection authorities, to
resolve any complaints regarding the transfer of personal information that we cannot resolve
with our users directly.
Section L: Changes
and, if the changes are significant, we will provide a more prominent notice (including, for
Section M: Contact Information and Enforcement
means outlined in Section G.
periodically verifies that the policy is accurate, comprehensive for the information intended to be
covered, prominently displayed, completely implemented, and accessible. We encourage
interested persons to raise any complaints or concerns using the contact information provided in
this section and we will investigate and attempt to resolve any concerns regarding the use and
disclosure of personal information.