Brady People ID > News > TRUECOLOR Digital Printing is now available on dozens of badge reels   

TRUECOLOR Digital Printing is now available on dozens of badge reels

Boston, MA (November 5, 2015) — Brady People ID, a world leader in the identification, security and promotional products markets, today announced that it has extended the availability of its innovative TRUECOLOR Digital Printing customization method to dozens of badge reels.

Originally released on select badge holders, the addition of four badge reel styles more than doubles the number of products available to be customized using TRUECOLOR.

“We can finally offer full-color digital printing directly on our most popular badge reels with no need for a label,” said Laura Wall, Brady People ID’s Product Manager for Attachments. “This imprinting capability really makes logos pop and helps us stand out in a very competitive marketplace.”

TRUECOLOR Digital Printing is a full-color customization method that applies ink directly to the surface of a product. The digital printers use four color ink cartridges that combine to create hundreds of unique shades, providing lifelike detail and unrivaled image quality.

Previously, products like badge reels and badge holders required a label to be customized or were limited to a one- or two-color pad-printing process. With TRUECOLOR Digital Printing, these same products can now be customized in eye-catching full color.

“This process allows us to produce high-quality custom products in ways we couldn’t before,” said Wall. “We can now meet the needs of our customers by offering full-color printing directly on the badge reel for a unique and high-end look.”

Included in this addition are four different badge reel styles (economy, carabiner, MaxLabel and the unique B-Reel®), with several different individual reels available in each style.

These reels join several rigid plastic badge holders already available with TRUECOLOR Digital Printing, adding to Brady People ID’s already impressive offering of custom product capabilities.

For more information on TRUECOLOR Digital Printing, including a full list of TRUECOLOR-compatible products, please visit Brady People ID’s TRUECOLOR web page.