About Us | Brady People ID

About Brady People ID

Who We Are

Brady People ID is the leading global manufacturer and distributor of quality identification, security and promotional products. We partner with security distributors and resellers to deliver value and growth. With factories, warehouses, and fulfillment centers in North America and China, we offer our partners unparalleled access to on-hand inventory.

Our History

Brady People ID began as Comprehensive Identification Products (CIPI), founded in 1966. After being acquired by Brady Corp (NYSE: BRC), a billion-dollar manufacturer of identification, safety and security products based in Milwaukee, WI, CIPI combined with JAM Plastics to form Brady People ID. We’re proud to have had partners with us for decades, initially as CIPI and JAM partners and then transitioning to Brady People ID.

“As a small business owner, I look for partnerships with the vendors I do business with. Brady People ID is one of those partners that always stands behind me with excellent service, support and a team of customer service representatives that know me by name and are always friendly.”

-Western Canada reseller, partner for more than five years.

Service

Depend upon our experienced sales, customer service and tech teams based in the U.S. to support you every step of the way. Our channel managers will know your business inside and out, anticipate your needs and provide solutions backed by decades of experience.

Quality

Our manufacturing and warehousing capabilities truly set us apart from our competitors. Count on consistent quality, as we manufacture more than 80% of our products.

Trust

Based in Lowell, MA, just outside Boston, Brady People ID leverages nearly six decades of experience to provide exceptional goods and services for our authorized resellers. Our global team of over 500 employees and our local, U.S.-based customer service team is dedicated to supporting your business in sales, marketing, production and more.

Breadth

Our Xiamen, China factory adheres to U.S. safety standards, producing over 230 million products annually. Our warehousing and fulfillment centers in Tijuana, Mexico, and San Diego, CA, boast over 3,000 SKUs ready for next-day delivery.

Our shipping and logistical support is unmatched by competitors. We can drop-ship thousands of SKUs directly to your customers, reducing shipping times and eliminating the need for on-hand stock.

Support

Our sales and marketing tools simplify your marketing efforts so you can focus on selling more effectively. Kick off your campaigns with our ready-to-use marketing materials and digital tools.

Innovation

Access the most innovative ID solutions for security, including TEMPbadge^® expiring visitor badges with patented migrating ink technology and Magicard ID card printers. With 160 patents worldwide and 150+ pending, we set trends with advanced ID solutions.

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