How did you become a customer of Brady? “Higgins Corporation has been a customer of Brady for quite some time. Records show that we go back before 2007. When our company started selling Photo ID equipment, printers, and software, we chose Brady to supply our accessories. Your large catalog of products all complimented our ID’s and was a smart choice for additional revenue in our marketplaces of colleges, hospitals, state/local government & law enforcement and emergency management departments. Brady is and was a well-recognized and established name in the industry, and it was a very clear choice for us to use your products. ” What do you like about Brady? “Offering such a diverse accessory and product line and having such a large catalog of items. Most everything is customizable and it makes it easy to find something our customers will order on a continuing basis. ” What could we do better? “I believe there were some issues with shipments and long delivery times over the past year, however, I believe the opening, (or reopening) of the East Coast warehouse should help with this. We are located in Maine and serve New England Customers, so an East Coast Warehouse is very important to us. I also believe that there are fees for proofs on custom artwork. I believe that we may get more of our customers to customize things if a proof did not have a fee associated with it – Or perhaps offering a complimentary first proof, or a promotion for new accounts to get a free first proof. It might encourage those upsells of customization.” How are we different from the competition? “Brady People ID has exceptional customer service, a wonderful working relationship with our company, and offers such a diverse accessory product line and catalog of offerings that make it impossible to get that “one-stop-shop” for with any competitor. It makes it easy to keep coming back to Brady as we know the quality of products and service will be continually exceptional.” “The design- a- lanyard tool given to your customers to use on their websites is a very sophisticated, high-end application and it is free of charge to use. The fact that you provide this to your customers to promote, market and utilize on our own, to increase our sales, is wonderful! The recent white page on the SEO of the DAL tool was incredibly helpful as well.” “The same goes for the digital catalog that we utilize on our website as well. What a unique technology and a great feature for anyone to use to browse.” What would you do as Marketing Coordinator at Brady? “Perhaps exploring offering some Marketing Development Funds (MDF) to use in conjunction with your customers on paid advertising campaigns and events where Brady is promoted. Some of our other large vendors give us an annual amount of MDF to use for advertising, trade shows, email blast etc. in which they reimburse up to 50% the costs. It is very helpful and incentivizes us to promote those brands at trade shows, and in ads.”

Why choose Brady? “Nissetowa has been dealing with Brady People ID for years before I started with the company. I have done a lot of research since I have been with the company trying to find potentially different resources that could increase our bottom line and nobody can touch Brady’s prices.” Do you use BradyWarehouse.com and the other online tools that we offer? “I do. I don’t use it as much as I probably should. I still like talking to people every now and then or if I need specific information on a product I call in rather than go to Brady Warehouse by default. I definitely go on there when I am checking supply quantities on something for a sizable order. I certainly use it for images for my website or email it to my clients so I love that resource.” Do you know about our Design a Lanyard tool? “Absolutely, I have the new one up and I love it. I like the look of it and how I can change the colors to suit my website.” Is there anything we can do to improve your experience with Brady? “Nope, I go to trade shows every few years and I look at the competition and see what new products are out there. Brady has definitely done a great job on creating new products that fill a need. There is very little that I sell that’s not from Brady because of that fact that Brady sees a need and says ‘let’s create something new,’ and then if it’s very apparent within a year that maybe a new product isn’t getting the traction that it needs you drop it. You don’t hang on to something forever. You move along and stay current that way.” What do you like about your ordering experience with Brady People ID? “I love the quotes that come by email. Everything makes sense compared to other suppliers in the industry that I have dealt with. Your quotes make a lot of sense. I love it when I ask for a custom lanyard quote and it shows everything from 100 pieces to 10,000 pieces, which is fantastic so that I don’t have to go back and then get an additional quote. Brady provides all of that information right away. I can just do the quick math and decide which numbers I want to send to my customers and it’s a done deal.” Identification solutions provider Nissetowa ID has had a long-standing relationship with Brady People ID. Working together since 2009, Brady People ID is proud to manufacture and supply Nissetowa ID with a range of attachment solutions, including lanyards, badge reels, badge holders and more. Based in Canada, Nissetowa ID’s unique name was taken from the Cree/English dictionary and has a two-part meaning, “I recognize him” or “I know him.”