Custom Badge Reels

Custom badge reels with superb graphics

Brady People ID custom badge reels
Brady People ID makes quality custom badge reels in a broad range of styles. Badge reels are a convenient ID accessory and a great branding tool.
Close up of Brady People ID's custom silkscreen lanyards

Badge reels display your ID while keeping your credentials within reach for keyless entry systems and/or visual identification. They can serve as terrific branding tools, perfect for trade shows, giveaways, promotions and other marketing opportunities for your customers.

We manufacture our badge reels and other custom products in our own facilities located in China and North America, allowing us to ensure that quality is a top priority. Our factories are operated under U.S. safety standards and always meet OSHA regulations.

Brady People ID’s badge reels can be customized with our TRUECOLOR digital printing process or choose custom labels. Both methods will bring your graphics to life. For added personalization, choose variable data printing.


Badge reel customization options

A close-up of Brady People ID custom Digital Printed/direct-to-reel printed badge reels

Digital Printing

Print vivid imagery in full color directly to your chosen reel with our TRUECOLOR digital printing method.

A close-up of Brady People ID custom flat label badge reels

Multi-color labels

Printed with a four-color process, we apply your graphics to a label that is then adhered to your badge reel.

A close-up of Brady People ID custom dome label badge reels

Dome labels

Extend the life of your badge reel label by adding an epoxy coating, giving it added protection.

Offer your customers custom badge reels in several styles and with different options

Along with the customization methods mentioned above, Brady People ID also offers custom badge reels in several different styles and with multiple options. These features allow you to offer your customers the perfect custom badge reels to meet their unique needs, from giveaway items at a trade show to promotional products in the marketing space.

Three custom badge reels that show samples from the Brady People ID offering
  • Select a style: Available badge reels include economy reels, MaxLabel reels, heavy-duty reels, premium reels, carabiner reels, heart-shaped reels, Mini-Bak reels and the twist-free B-Reel™.
  • Select an attachment type: Your customers can choose from a variety of ways to attach their custom badge reel to its wearer, including a slide clip and a swivel clip.
  • Select an end fitting: Offer your customers a strap clip, a swivel hook, a key ring and more.
  • Select additional customization: Variable data printing allows you to print years of service, names, company divisions, or company titles to badge reel labels to create a personalized and unique accessory. For best results, choose badge reels that support a 1″ label or larger.

Customized and convenient: See examples of our custom badge reels